Recognition PR is an integrated marketing and communications agency that supports B2B IT and professional services companies selling technical, high-value solutions.
It is part of The Recognition Group, one of Australia’s leading privately owned, integrated communication agencies.
The Recognition PR team provides maximum value, builds genuine relationships, and gives honest advice. Recognition PR has a strong heritage in media relations and offers a full range of marketing and communication services.
Recognition PR has been delivering high value, high impact communications programs for clients since 1985. Its experienced team includes communications strategists, content writers, designers, marketing specialists, digital and AI specialists, and media relations experts.
Our management team
Liz Benson – Chief Executive Officer
Liz is the chief executive officer of The Recognition Group, including Outsource, Recognition PR, Sovereign, and Write Away Communication. Liz is a Fellow of CPRA (formerly PRIA), College of Fellows, a member of EO, and a 2019 Telstra Business Women’s Awards Finalist. She has more than 25 years of PR agency and in-house experience. Liz was a major contributor to the CPRA education framework, which provides a guide for the development and management of education programs for the PR industry.
Adam Benson – Chief Visionary Officer
Adam has a wealth of marketing and PR experience and regularly consults clients on strategic communication and marketing issues. As chief visionary officer, he provides director-level support to the team at The Recognition Group, oversees staff development, and spearheads business development for the group. Adam is a Fellow of CPRA, College of Fellows, and an EO member.
Michelle Taylor – Head of Client Service and Group Account Director
Michelle provides strategic support to the Write Away Communications team. With more than 15 years of B2B marketing and PR experience, Michelle is responsible for account planning and strategy, consulting, crisis and issues support, budget management, team training, and supporting the team on all elements of campaigns.
Samantha Lenton – Head of Operations and Artificial Intelligence (AI)
Samantha Lenton has spent more than 25 years helping organisations that sell technical, high-value B2B products and services communicate their offerings in a compelling way. As head of operations and AI, Sam ensures The Recognition Group team has the people, processes, and technology required to deliver exceptional client experiences.
Glenn Badke – Head of Finance
Glenn has more than 25 years of experience managing financial operations for various organisations. As head of finance, Glenn provides commercial support to the team at The Recognition Group.
Talitha Isnard – HR Manager
Talitha has more than 12 years of experience managing various administrative functions in B2B organisations. As HR manager, Talitha manages the team’s development including training and engagement using the CPRA education framework.