While LinkedIn is the most common social platform for B2B companies, others can be important too. They’re often used to showcase company culture and support recruitment efforts, although they can also be useful for lead generation.
Managed properly, social media platforms can help amplify the reach of your campaigns and connect with prospects, potential staff and customers in a less formal setting.
Getting the most out of your social media presence takes expertise and a strategic, proactive approach. The more social channels you activate, the more time and effort is required to manage them properly.
social media platform audits and clean-up
platform set-up
content planning
content creation and posting
community curation including issues management
reporting.